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Macy’s rolling out new mobile checkout at most store locations

Macy’s Inc. is introducing mobile checkout services at most of its store locations.

Macy’s CEO Jeff Gennette told an audience at the Bank of America Merrill Lynch Global Consumer & Retail Technology Conference in New York earlier this month that the retailer plans to test mobile checkout at about 450 of its 650 stores.

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Customers can use their smartphone app to scan items throughout the store. Then, the shoppers use the express checkout lane where employees will verify their purchases and remove security tags. It is unclear when the roll-out of the new technology will occur.

Macy’s has several store locations in the region. Macy’s is renovating one of its existing stores in the Dayton area to add an outlet store, according to a permit submitted to the Montgomery County Building Regulations Division.

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Macy’s submitted a permit for a partial remodel of its existing Macy’s department store located at 2700 Miamisburg Centerville Road at the Dayton Mall. The estimated market value of the completed project is $75,000. The permit indicates the project is a partial building alteration to make space for a 1,300-square-foot Macy’s Backstage outlet.

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The department store chain has invested in its off-price concept, called Macy’s Backstage. The company added 11 new Backstage stores within existing Macy’s stores in the first quarter of 2017. The stores, similar to Nordstrom Rack, offer discounted prices on brand clothing up to 80 percent off.

In January, the company announced the closure of 11 Macy’s stores — including one in downtown Cincinnati. It’s part of the retailer’s plan to close approximately 100 stores, which was announced back in August 2016.

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