Mathile bets on new TV venture

His capital-management company invests $26M in interactive-TV plans.

Ensequence, a New York City-based television software and service company, will use the funds to accelerate its expansion into mobile and connected TV, officials said.

The funding was led by Myrian Capital, a Dayton venture and capital management firm chaired by Mike Mathile.

Jim Stengel, a former global marketing officer at Procter & Gamble, has joined Ensequence’s board. Stengel also is chief executive of The Jim Stengel Company consulting firm and a member of Myrian Capital’s advisory board.

“This (funding) round will help Ensequence further lead the industry in enabling programmers, advertisers and service providers to transform television into a more engaging consumer viewing experience on all platforms and devices,” said Peter Low, president and chief executive of Ensequence.

Myrian’s commitment will help Ensequence to capitalize on rapid change in the television industry, Low said.

“Mobile and connected-TV adoption are creating new ways to engage TV audiences everywhere, and we see a significant opportunity for Ensequence to catapult growth by helping its customers transform the way viewers experience television”, said JP Nauseef, a managing director with Myrian.

Founded in 2000, Ensequence has raised about $140 million to date. The company’s software allows TV programmers, operators and advertisers to manage the delivery of commercials and video content that TV viewers can interact with on their remotes.

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