“Meijer is always looking for ways to save our customers money, and the mPerks program is doing just that in an extremely convenient way,” said Michael Ross , vice president of customer marketing and loyalty. “It’s great to see so many of our customers take advantage of this money-saving program.”
The Grand Rapids, Mich.-based retailer started mPerks in the fall of 2010 as a way to help customers save money at the register by offering a faster, more convenient way to clip coupons.
The program is considered a success with a redemption rate up to four times higher than the national average. In December alone, Meijer customers redeemed nearly 2 million offers, the company said.
The mPerks program will begin offering personalized rewards later this winter, which will give subscribers monetary reward coupons based on their spending throughout the store. The program is also scheduled to undergo a new web design, making it even easier for customers to navigate and search for coupons to clip.