“Amazon and Kohl’s have a shared passion in providing outstanding customer service, and this unique partnership combines Kohl’s strong nationwide store footprint and omnichannel capabilities with Amazon’s reach and customer loyalty. This new service is another example of how Kohl’s is delivering innovation to drive traffic to our stores and bring more relevance to our customers,” said Michelle Gass, Kohl’s CEO.
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Brick-and-mortar stores have struggled at the hands of Amazon, as more shoppers change their habits and increasingly move online for shopping. Kohl’s has seen success in its test markets, with Chicago’s Amazon returns stores boosting revenue by 10 percent in the first quarter of 2018, compared to 5 percent growth at other U.S. stores, according to a recent study from Earnest Research, a firm that uses raw data to help investors.
By the summer of 2018, between 7% and 8% of brick-and-mortar shoppers at Kohl’s stores in Chicago were returning Amazon items, according to the study.
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