Elder-Beerman will be opening four new in-store “Close to Home” shops in Dayton that will feature products from local makers and artists.
The initiative launched in 45 stores in 2016, and will expand to Elder-Beerman locations at the Dayton Mall, Kettering Towne Center, Northpark Center in Huber Heights and the Mall at Fairfield Commons in Beavercreek in March.
These in-store shops deliver customers a hometown shopping experience that reflects tastes and preferences of its local communities. From September through December, shop sales more than doubled company projections.
Bon-Ton, the owner of Elder-Beerman, will open more than 100 more shops this year. The retailer also announced its first “Close to Home” online sourcing fair, inviting local makers, artisans and entrepreneurs with established businesses or galleries to apply online to have their products included in a shop.
Submissions are being accepted through March 24.
The Bon-Ton Stores, with corporate headquarters in York, Penn. and Milwaukee, Wis., operates 267 stores, which includes nine furniture galleries and four clearance centers.
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