Having big-name, big-draw neighbors like Dillard’s, Pies & Pints and Hannoush Jewelers also helped sweeten the deal, she said.
Between the three locations, Pure Concept Salon + Spa employs 77 employees.
Heidrich said she entered salon and spa industry after attending an Aveda Congress in 1992 and listening to Aveda founder Horst Rechelbacher share his vision of a client’s experience in an Aveda salon.
“I completely saw it,” she said. “I knew I had to create this vision he had planted in my mind.”
That includes calming aromas, scalp massages, “shampoo bed,” warm face towel and mini facial preceding each hair service.
Pure Concept Salon + Spa also extends its vision to helping the community, including raising money for the Ohio River Foundation each April and sponsoring guests and fundraisers that are important to them, Heidrich said.
A grand opening celebration and open house planned for 5 to 8 p.m. April 7 includes refreshments, Aveda mini treatments, a gift, appetizers, spirits and a chance to win an Aveda gift basket, she said.
In addition, the salon’s design team will provide free consultations to those attending, Heidrich said.
For more information, call 513-326-3920 or visit www.pureconceptsalon.com.
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