» RELATED: South Dayton suburbs see grocery competition heat up
WHAT’S DRIVING THE SHIFT TO ONLINE SHOPPING IN THE GROCERY INDUSTRY?
Consumer studies show consumer trends that are dismantling the retail industry are now seeping through to the way people want to buy their groceries — shoppers want convenience, quickness and quality above all else. Online grocery shopping is making major gains, according to the Food Marketing Institute’s U.S. Grocery Shopper Trends 2017 report. The number of shoppers buying some of their groceries online jumped to 11 percent in the first quarter compared to 5 percent in 2016, according to the report.
WHAT ONLINE OPTIONS DO LOCAL SHOPPERS HAVE?
In just the past year, service options like Amazon Fresh, Shipt, Instacart and Kroger Clicklist have launched in most zip codes in the Dayton, Cincinnati and Springfield regions. Instacart, an online grocery shopping service, launched in the Dayton region back in May — offering unlimited delivery, where customers can get their groceries delivered to their door within an hour. The services range from $99 annually, or $14.99 per month. Michigan-based Meijer partnered with Shipt, an app and website that offers grocery delivery services. It allows customers the ability to shop for items online or using its mobile app, and then a personal shopper brings the shopping order right to the customers door.
» RELATED: Kroger opens newest store at Cornerstone of Centerville development
KROGER IS A LOCAL COMPANY. WHAT ARE THEY UP TO?
Kroger, which employees at least 8,100 associates in the Dayton region, just opened its newest store at the Cornerstone of Centerville development. The 115,000-square-foot store was built with today’s consumer in mind — a “destination” experience for consumers. Shoppers can stop and relax for a glass of wine or pint of beer, grab a slice of hot pizza or a plate of sushi, and continue on with their shopping.
» RELATED: Meijer adds home delivery services in Dayton, Cincinnati
Kroger also expanded ClickList, its online shopping service, to nearly all locations in the region. Customers have the ability to go online and order from more than 40,000 items. With reserved pickup parking, Kroger associates bring the grocery order to the car.