Procter & Gamble’s Mr. Clean will air in a 30-second Super Bowl clip, that shows “few things are sexier than a man who cleans,” according to the Cincinnati-headquartered company.
The company announced a commercial featuring the iconic cleaner will play during the third quarter of the game on Feb. 5. The commercial features Mr. Clean with “his white t-shirt a little tighter, his muscles are musclier and his bald head is somehow even sexier,” Procter & Gamble said in a news release.
“Mr. Clean – both the man and his products – has always stood for toughness and versatility,” said Martin Hettich,vice president of P&G Home Care North America. “In his first-ever Super Bowl spot, Mr. Clean is showing off his strong and sexy side, and hopefully even inspiring men across America to pick up a mop and bucket themselves.”
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The company, which has a presence in the Dayton area, said a 2012 study showed couples who share chores equally are more likely to have a happier relationship. The Mr. Clean commercial shows “there’s nothing sexier than a man who cleans,” and encourages men to share the household work.
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NFL star DeMarcus Ware, outside linebacker for the Denver Broncos, is also promoting the idea that men should share the responsibilities with women.
Cincinnati’s P&G is the world’s largest consumer products company. The company operates a logistics center in Union where more than 1,200 people work.
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