Just as Toys “R” Us winds down its U.S. operations, Party City Holdco Inc. announced the company will expand its temporary stores with 50 new Toy City pop-up shops.
Party City will launch the temporary Toy City sites alongside its Halloween City pop-up stores in a variety of locations across the country. These sites were selected based on optimal location and attractive leasing opportunities, the company announced.
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“The creation of a Toy City concept to complement our temporary seasonal retail strategy is a logical extension of our brand; one that will allow us to leverage our existing pop-up store capabilities and capitalize on the category whitespace that has recently been created,” James Harrison, chief executive officer.
The Toy City pop-ups will open in early September 2018 in conjunction with the Company’s Halloween City openings and operate through the holiday season, servicing customers’ end-to-end needs. Specific locations have not been announced yet.
Party City has multiple locations throughout the Miami Valley region.
The pop-up concept has become a popular move for malls and shopping centers that are trying to fill vacant space. In 2017, The Greene Town Center in Beavercreek launched its pop-up shop programs, allowing small businesses to test their product sales on weekends.
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