Replacing Toys ‘R’ Us? Party City to open 50 toy stores

PartyCity store location with various products in window.
PartyCity store location with various products in window.

Just as Toys “R” Us winds down its U.S. operations, Party City Holdco Inc. announced the company will expand its temporary stores with 50 new Toy City pop-up shops.

Party City will launch the temporary Toy City sites alongside its Halloween City pop-up stores in a variety of locations across the country. These sites were selected based on optimal location and attractive leasing opportunities, the company announced.

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“The creation of a Toy City concept to complement our temporary seasonal retail strategy is a logical extension of our brand; one that will allow us to leverage our existing pop-up store capabilities and capitalize on the category whitespace that has recently been created,” James Harrison, chief executive officer.

The Toy City pop-ups will open in early September 2018 in conjunction with the Company’s Halloween City openings and operate through the holiday season, servicing customers’ end-to-end needs. Specific locations have not been announced yet.

Party City has multiple locations throughout the Miami Valley region.

The pop-up concept has become a popular move for malls and shopping centers that are trying to fill vacant space. In 2017, The Greene Town Center in Beavercreek launched its pop-up shop programs, allowing small businesses to test their product sales on weekends.


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