The Accenture report was based on an online survey of 500 U.S. consumers conducted in September. It found that 47 percent of Internet shoppers plan to research online and then buy in a store to avoid shipping costs. In addition, 47 percent said they wanted to touch and feel a product before purchase.
According to the survey, 42 percent of the survey respondents plan to spend at least half of their holiday shopping dollars online.
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