GM retail, total sales up in February

General Motors in 60 percent owner of the Moraine DMAX plant. DMAX worker Maggie Floyd is part of a team of assembly line workers at the Dryden Road plant. THOMAS GNAU/STAFF

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General Motors in 60 percent owner of the Moraine DMAX plant. DMAX worker Maggie Floyd is part of a team of assembly line workers at the Dryden Road plant. THOMAS GNAU/STAFF

General Motors, which co-owns a Dayton-area engine plant, had a strong February, with total sales rising four percent, the company said Wednesday.

Record sales of crossovers, large SUVs and pickups in February drove General Motors’ retail market share up more than one-half percentage point versus a year ago, the automaker said.

STILL CONNECTED: Though diminished, GM's success still impacts Dayton

Average transaction prices, which reflect what customers pay after sales incentives, also set a February record, GM said.

GM is majority owner of the the DMAX diesel engine plant in Moraine, which has more than 600 employees.

THRIVING: DMAX plant overcomes odds that others could not

“Our retail-focused go-to-market strategy is delivering robust results,” Kurt McNeil, U.S. vice president, GM sales operations, said in a release from the company. “All of our brands grew their average transaction prices by healthy amounts, and we delivered solid growth in the industry’s fastest-growing and most profitable segments.”

RELATED: New engines to keep jobs at DMAX plant.

GM’s total sales were up 4 percent to 237,388 units compared with what GM said is an estimated 1 percent decline for the industry. The automaker’s average transaction prices rose $570 per unit to $34,900, a February record.

Three years of J.D. Power PIN data show that GM has led the industry in average transaction prices in 35 of 36 months through February.

Meanwhile, Ford Motor Co.’s monthly sales of 207,464 represented a 4 percent decline from last year. And Fiat Chrysler Automobiles NV’s sales fell 10 percent to 168,326.

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