Xtreme is a data mining tool for dealership management systems that allows dealers to identify customers that are most likely to purchase a new vehicle. Officials said the product is both an analytic program used to compile dealership data and a tool for customer follow-up.
The acquisition will strengthen Reynolds’ Retail Management System to help dealerships work more efficiently and reach customers more effectively, officials said.
“What we see ahead for XtremeService is more growth and a larger presence in the industry,” said Robert Burnett, Reynolds senior vice president for business development, in a statement.
In August, Reynolds announced it had purchased Boston-based IMN, a digital marketing company that delivers branded newsletters and content for the automotive market. Also in August, the company said that its Documents Services division has acquired Virginia-based Orlando Business Systems, which provides business forms to automotive dealerships. Terms of those acquisitions were not released.
Reynolds, a privately held company that develops and sells information management systems for automobile dealers, has about 1,300 employees in Kettering. The company also has major operations in Houston and College Station, Texas and Celina, Ohio.
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