Reynolds also announced a revised menu for the Virtual Customer Care Center that allows dealers to choose any of the eight follow-up call service options separately or in combination.
The Virtual Customer Care Center puts Reynolds’ professional callers in the role of Business Development Center staff for the dealership. By making follow-up telephone contact on behalf of dealers, the center can provide dealers with consumer feedback that can be used to improve dealership processes and procedures, officials said.
“By helping dealers follow through on follow-up, the Virtual Customer Care Center helps dealers make operational changes that ultimately can deliver results for their business,” said Trey Hiers, Reynolds’ vice president of marketing.
Reynolds’ research shows that consumers who are contacted by the Virtual Customer Care Center purchase a vehicle at nearly a 16 percent higher rate than those not contacted by the Care Center.
Kettering-based Reynolds, which provides management products and services to auto dealers, has some 1,300 local employees.
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