Rise of ‘off-price’ retail: 3 chains opening Dayton area stores

While Amazon and online shopping has turned retail on its head, “off price” retail has been a bright spot in the industry.

These retail chains sell brands at markdown prices and have been growing even as major department stores have been struggling.

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Since the stores don’t have more than a handful of each item, they are hard to replicate online, drawing in shoppers that like the thrill of the hunt and are looking to be surprised by a deal while flipping through the clothing racks.

The Dayton area is gaining three more off-price stores:

1. Burlington

Burlington Stores has plans for a new location in Huber Heights. The discount retailer just filed a permit to renovate the former H.H. Gregg location at 5545 Executive Blvd. in the North Heights Plaza owned by PMAT. There are three Burlington stores currently in the Dayton area.

This news organization has reached out to the contractor, owner and Burlington for more information.

2. Ross Dress for Less

Ross appears to be planning its first local store. It’s closest locations for now are in Indianapolis and Louisville. The Dayton Mall has submitted a request to add an exterior sign for Ross Dress For Less where H.H. Gregg had been located.

Dayton Mall officials said they could not comment on the store. This news organization has reached out to Ross Dress For Less for more information about the potential store.

3. Macy’s Backstage

Macy’s just opened its new off-price concept at the Dayton Mall. Macy’s Backstage doesn’t use coupons or have sales, but is marketed as having prices that don’t require waiting for a sale.

The stores, similar to Nordstrom Rack, offer discounted prices on brand clothing up to 80 percent off. Macy’s has ambitious growth plans for Backstage and said earlier this year that it will open 100 more Backstage stores in 2018.