Kulkarni, 50, expects the buying and selling of shares online to only grow in coming years. He points to research showing that 92 million U.S. investors hold trillions in assets. The share of those investing online will grow, he believes.
Users can visit his site, select their personal favored equity mix and tolerance for risk, and the site will point investors to “discount” brokers best able to serve them, Kulkarni said. His site is affiliated with discount brokers like Scottrade, Etrade, Ameritrade and others.
It was while working for Merrill Lynch that Kulkarni said he realized many of his clients had basic investment questions that were going unanswered.
His idea was to create a web site to address those questions. “Come up with a tool,” he said. “Put it on the Internet. Make it available to everybody.”
“We give you the solution,” he added.
He thinks of his site as a “portal” to unbiased investment advice.
Kulkarni has invested $100,000 of his own money into the site. Nuts2Invest is built on attracting visitors and advertising. Recently, Kulkarni’s site had been seeing some 400 visitors daily, as marketing for it has slowly started.
A graduate of the University of Dayton and Wright State University, Kulkarni has worked for Merrill Lynch and Emerson Industries in Sidney. He also works as an adjunct instructor at UD.
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