The lure of Black Friday — the day after Thanksgiving — as a major shopping day is at its highest level in five years: 55 percent of shoppers say they are likely to shop on this traditional shopping day, compared to 53 percent in 2012, and 44 percent in 2011, Accenture said. However, a larger proportion of shoppers (30 percent) said they will do most of their Black Friday shopping online, compared to 25 percent in 2012.
At the same time, the survey shows that the growing trend among retailers to open their stores on Thanksgiving Day means that this event is “becoming ingrained as a holiday tradition,” Accenture said. In fact, 38 percent of shoppers surveyed said they were likely to shop on Thanksgiving. Of those shoppers, 41 percent indicated that they will be out shopping between 6 p.m. Thanksgiving Day and 5 a.m. on Black Friday.
Nearly three-quarters of respondents said they had already started their holiday shopping or plan to do most of it by the end of November.