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Target launches new home decor brand

Target has released a new home decor brand that features dozens of bold colors, prints and textures.

The chain’s newest home brand, Opalhouse, has more than 1,300 pieces of furniture for the home. The brand includes bedding, bath, décor, tabletop and furniture. Most pieces are priced under $30.

Target has launched several new brands in the past year, including Threshold brand to celebrate its original relaxed classic intent, followed by an approachable modern aesthetic with Project 62 and modern farmhouse aesthetic with Hearth & Hand with Magnolia.

Opalhouse will be available in all Target stores and on Target.com beginning April 8.

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