Toys “R” Us making a comeback just in time for the holiday season

Area shoppers won’t have to live without Toys”R”Us again this holiday season despite all stores closing last year.

The Toys”R”Us website recently relaunched with the toys and brands unique to the company. Target will fulfill all orders, through a partnership with Tru Kids Brands, the parent company to the Toys “R” Us brand.

On, holiday shoppers can click “Buy Now at” to be redirected to the same product on Target’s website. Target’s free two-day shipping, same-day curbside pickup, store order pickup, delivery with Shipt, new loyalty program and 5 percent savings for Target’s credit card holders will all apply on Toys “R” Us orders.

»RELATED: Kroger laying off hundreds of workers

“Target’s leadership in toys, digital and fulfillment are an unbeatable platform for Toys“R”Us to reconnect with their fans while we introduce them to the ease and convenience of shopping at Target,” said Nikhil Nayar, senior vice president of merchandising for Target. “By applying our capabilities in a new way with Toys“R”Us, we can serve even more toy shoppers, drive new growth, and build on our toy leadership.”

Target plans to test experiential retail stores in Texas and New Jersey later this fall. The stores will showcase toys out of the box.

»RELATED: Kroger laying off hundreds of workers

Last year Geoffrey’s Toy Box a division of Geoffrey LLC, which was a subsidiary of the bankrupt Toys “R” Us made a deal with Kroger to sell a small selection of Toys “R” Us exclusive toys in holiday displays.

Since the largest toy retailer closed store in June 2018, Miami Valley shoppers haven’t gone a holiday season without being able to find some selection of the merchandise.


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