Amazon is launching a new kind of brick-and-mortar store that means never having to wait in a line again.
The new concept Amazon Go will give consumers “the world’s most advanced shopping technology so you never have to wait in line,” according to the online retail giant. Some industry experts are calling the concept the future of brick-and-mortar retail.
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So, how does it work? Consumers use the Amazon Go app to enter the store, take the products they want and walk out. No checkout. No lines.
The store’s technology uses computer vision, sensor fusion and deep learning to automatically detect when products are taken or returned to the shelves and keep track of them in a virtual cart.
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Customers grab their items and go, and then their Amazon account is charged with the bill. The store will offer ready-to-go meals, grocery essentials and even locally made food.
The first store, which is located in Seattle, is currently open to Amazon employees for the Beta testing phase. The first store is about 1,800 square feet of retail space and could open soon to the public.
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