Though women are still the minority when it comes to leading the nation’s largest companies, female leaders are leveraging social media to communicate their messages.
Here are five women business leaders to follow on social media:
1. Angela Benton, tech pioneer and founder of NewME
Benton is an entrepreneur, cancer survivor and book author. In 2011, she founded NewME — an online platform, residential “boot-camp” accelerator and equity portfolio. NewMe offers residential entrepreneurial accelerators, online resources and investment portfolio for diverse entrepreneurs. “We pioneered diversity in Silicon Valley by focusing on helping entrepreneurs identify strengths from their non-traditional backgrounds and leveraging them in business,” the company website states.
Benton has more than 21,000 followers on Twitter, and she often posts videos to Facebook and Instagram.
» COLLEGES, EMPLOYERS WANT FEMALE ENGINEERS: Where are they?
2. Marne Levine, COO of Instagram
Levine, the chief operating officer of Instagram, gives social media followers an inside look at the corporate life of Instagram employees. She is a graduate of Miami University in Ohio and Harvard University, and has worked for Facebook and the White House.
"Video is just exploding on Instagram—motion is the new filter. We're going to help people use visuals to tell their stories," she told Bloomberg. Levine posts about her family and life on Instagram and Facebook.
3. Beth Comstock, vice chair of General Electric
Comstock was named vice chair of GE in 2015, and leads the company’s efforts to accelerate new growth. “She operates GE Business Innovations, which develops new businesses, markets and service models; drives brand value and partners to enhance GE’s inventive culture, ” according to her company biography.
Comstock is prolific on social media, boasting more than 95,000 followers on Twitter. She posts about business, art, design, and often interviews others or posts videos on Instagram, YouTube and Facebook.
» RELATED: Workplace incivility, aggression impacts more than half of US workers
4. Sallie Krawcheck, CEO of Ellevest
Krawcheck wants to be the next leader of financial feminism. She founded and leads Ellevest, an investing platform designed specifically for women. The company just raised $34 million from a venture capital firm, and it aims to give women the tools to own their finances throughout their careers and into retirement.
Krawcheck often broadcasts Facebook Live videos and offers advice on finances and feminism on Twitter and Instagram.
5. Sheryl Sandberg, COO of Facebook
Sandberg, who works as Facebook's chief operating officer and founded LeanIn.org, shares behind-the-scenes photos and videos that give followers a glimpse into the life of Facebook executives. Sandberg's husband, Dave Goldberg, died suddenly in 2015, and now she uses her platforms to talk about managing grief, her organization Option B, and her crusade to bring gender equality to the workplace.
FIVE FAST BUSINESS READS
• Target to raise minimum hourly wage to $15
• Meijer to sell discolored, scarred produce for reduced prices
• Death Wish Coffee Co. recalls product possibly contaminated with deadly toxin
• 10 retailers file for bankruptcy in 2017
• Bob Evans Farms has been sold for $1.5B