Gold Star began selling Gold Star Chili Doritos Nachos on Jan. 13 and the product has been successful.
Howard said his company’s regular nacho represented less than half a percent of Gold Stars’ sale mix.
The new Gold Star Chili Doritos Nachos, introduced to appeal to the much sought after 18 to 34 age group, represents 7 to 8 percent of sales. Howard said the so-called Millennial generation has a clear “affinity” for the Doritos brand.
“They have gotten a lot of trial and acceptance,” Howard said of the new Doritos nacho. “That’s a pretty significant number in our business.”
There is a high likelihood Gold Star Chili Doritos Nachos will be added to the Cincinnati-based chains permanent menu after the promotion is complete in February, he said.
Gold Star has 93 locations in Ohio, Kentucky and Indiana.
The Gold Star Doritos Nachos are being sold for $4.99 at each location, including those in the Miami Valley.
Similar to “walking tacos,” they feature cheddar cheese, Gold Star’s Cincinnati-style chili, diced tomatoes, jalapeños, and black olives, drizzled with chipotle ranch dressing on a bed of Nacho Cheese Doritos and topped with sour cream.
Howard said Representatives for Doritos, a Pepsi/Frito-Lays’ brand, approached Gold Star with the idea of the partnership.
It is a continuation of a trend of restaurants and well-known national brands teaming up for menu items.
Taco Bell’s Doritos Locos Tacos, which features a Doritos taco shell, has been successful since being introduced in 2012.
Read: Doritos Locos tacos mastermind dies at 41
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