Any non-wearable donations are sent to The Bra Recyclers, a textile recycling organization that ensures no bra ends up in a landfill.
First launched in 2010, this is the third biannual bra donation initiative for Soma which has collected and given away more than 68,000 bras to date. The goal this time around is to collect 150,000 bras by next year.
“What we learned is that there are thousands upon thousands of women across the country desperately in need of a bra” says Laurie Van Brunt, Soma Intimate’s brand president. “A bra is one of the least donated but most needed items and makes a big difference to women who are struggling financially to even put food on the table.”
No purchase is necessary. Drop your bras off anytime through Aug. 14. The Soma shop is located next to Chico’s at the Greene in Beavercreek.
Visit www.soma.com/givebras for other Ohio locations accepting donations or for more information on mailing in donations.
Contact this reporter at (937) 225-2440 or MMoss@Dayton DailyNews.com.
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