The internet business built its national reputation on its southern-style pound cakes, truffles and flowers. Opening the retail shop will allow owners to add several other products and services, including clothing, jewelry, home goods and gifts, Caldwell said. The shop will also offer an espresso and tea lounge and a community room.
Following a 10 a.m. ribbon-cutting with South Metro Chamber of Commerce and Centerville officials, the grand opening will include samples, hourly giveaways and live music from 2 to 4 p.m.
Nonnie Waller’s Traditional Southern was founded in the 1990s in New Jersey by Marnie Carmichael, a South Carolina native. In late 2000, Oprah Winfrey received a Nonnie’s cake from friend Maria Shriver and liked it so much she mentioned it on a pre-Christmas television segment entitled “My Favorite Things” and devoted a full page to the cake in O magazine. More than 12,000 orders followed, nearly all put on a waiting list as the small cottage business tried to keep up.
At about the same time, Caldwell, a marketing consultant who had worked for NCR in Dayton, and Crisman became business partners with the Nonnie’s founder, moving production and operations to Spring Valley. The pair bought out the company’s founder in 2009 and are now equal co-owners.