Cricketbows’ new album gets multi-pronged promo campaign



Each song will be released over 13 weeks each with its own video

If Chad Wells had followed his original plan, Cricketbows would be promoting the release of the soundtrack album, “The Spherical.” The idea for a high concept sci-fi film was eventually scrapped and replaced by the local band’s more streamlined album, “Raised on Rock and Roll,” being released on April 20.

“There are chunks of that concept album in this record, but the story was pretty intensive,” Wells said. “I finally decided to just use these eight songs so there’s no fluff.” This is the big studio album many Cricketbows fans have been waiting for. The material was recorded with Mike Montgomery of R.Ring and Ampline at his Candyland Recording Studio in Dayton, Kentucky in 2019.

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“It was a long process to get to where we are now, although it was only a handful of sessions with Mike,” Wells said. “He’s such a pro. He knows his room and gear so well and we were ready. It’s kind of nutty, but we basically demoed all of these songs twice so we really had everything down.”

While the sessions went quickly, the coronavirus shutdowns postponed the album’s release.

“Mike mixed it remotely after the pandemic started and then we sat on it,” Wells said. “At the time, it felt like we may never get to play together again. We didn’t know what to do.

“I finally just felt like, with everything still going on, it was time to put the record out,” he continued. “I started working toward how to do this and, ultimately, we’re doing what we’ve always done. We’re putting it out online digitally on Bandcamp and on Spotify and then we’ll do some videos and push it.”

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The feature film is on hold for now but there’s plenty of visual content for Wells’ multi-pronged promotional campaign for “Raised on Rock and Roll.”

“Instead of just putting the album out, I decided to do it the most Cricketbows way I can,” he said with a chuckle. “We’re doing a 13-week roll out that started in late January with the first of four documentary videos we’re doing.”

The album’s first single, “Raised on Rock and Roll” b/w “Gracious Peasant,” was released on Bandcamp on Feb. 2. Each song also gets its own music video.

“I like making videos,” Well said. “It’s something I do anyway, but it happens to be an important part of the business side of what bands do now. We’re creating all of this content and putting it out in what I hope is the most well-planned and well-paced way.”

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Contact contributing arts and music writer Don Thrasher at

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