The multi-category omnichannel collaboration will include popular items – from bedding and storage to baby furniture and gear – from Bed Bath & Beyond and buybuy Baby’s assortment, the company said in a statement.
Bed Bath & Beyond and buybuy Baby products will launch on Kroger.com by early 2022.
“Our collaboration with an exceptional retailer like Kroger underscores Bed Bath & Beyond’s authority in the home and baby categories,” said Mark Tritton, Bed Bath & Beyond’s President and CEO.
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