Family-owned Dayton businesses unite and launch rebrand

Shumsky is a seven-decade-old promotional products distributor while Boost Engagement focuses on ways for businesses to reward and engage employees.

A press release from the business called it a “bittersweet moment” Tuesday.

“By combining solutions, expertise and resources, while honoring the legacy of our Shumsky family name, we will have a more prominent global presence and be well-positioned in the competitive landscape,” Michael Emoff, Boost Engagement chief vision officer, said in the release.

Emoff’s grandparents launched Shumsky in the early 1950s.

“We see this as an exciting opportunity to build on our strengths, embrace change and continue to thrive in the employee engagement and brand awareness spaces,” Engagement Chairman Anita Emoff said. “The company is confident that this strategic move will usher in a new era and help make us a significant player in multiple industries.”