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Parents plan to spend double in store compared to online, with an average $292 in store per household and $115 online.
Giant retailers like Walmart and Target remain the top destination for shoppers looking to stock up for school, followed by dollar stores, online-only retailers and off-price stores. Parents say their kindergarten through high school children influence about $21 billion, or 75 percent of back-to-school spending.
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Some shoppers have already started back-to-school shopping, but the study shows the highest sales is expected to be in early August.
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