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Dayton icon Mikesell’s scores shout-out from national foodie magazine

The 108-year-old Mikesell’s Snack Food Company has scored a tasty little shout-out from a national foodie magazine for its legendary potato chips.  

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“Nothing improves a sandwich like a bag of potato chips,” proclaims Bon Appetit magazine on page 62 of its current March 2018 issue, before adding, “It’s even better when those potato chips are culty regional brands.”

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The magazine then includes Mikesell’s among seven brands identified as “some of our favorites.” It was the only Ohio chip-maker to make the list. 

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Mikesell’s has found a way to survive as a regional snack-maker in the face of intense competition from international mega-brands, including Frito-Lay, and other regional brands that seek to capture market share in southwest Ohio.

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The Dayton-based company inspires unshakable loyalty from a healthy portion of Miami Valley residents. Although it sells its chips and other snacks in a handful of other states, Mikesell’s market penetration has always been highest in and around the Miami Valley. A decade ago, Mikesell’s potato chips were voted “Dayton’s Signature Dish” by Dayton Daily News readers.

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The company makes its chips and snacks in Dayton and at a second facility in Indianapolis.

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