JCPenney will not sell major appliances and most furniture at its stores in another attempt to grow profits.
The struggling retailer will end sales on major appliances by the end of this month, the company announced on its blog Wednesday. Furniture will only be available on the company’s website and select Puerto Rico stores, but about 450 stores will continue carrying mattresses.
Both the Dayton Mall and Mall at Fairfield Commons stores sell major appliances and furniture, according to their weekly ads and list of store services on jcp.com.
JCPenney is currently configuring new layouts, including reduction of store space previously used to showcase appliances and furniture, according to the release.
“Optimizing the allocation of store space will enable us to prioritize and focus on the Company’s legacy strengths in apparel and soft home furnishings, which represent higher margin opportunities,” the company said in the statement.
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Shoppers who buy new model appliances through Feb. 28 for more than $299 will receive free basic delivery and installation. All protection plans and manufacturer’s warranty agreements will remain in effect.
Like other major department stores, JCPenney has been struggling to keep up with changing consumer shopping habits. It recently announced plans to close at least three stores, and is considering more, after holiday sales didn’t reach expectations.
More information will be available Feb. 28 when the store announces its fourth quarter earnings.
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