Sephora coming to JCPenney at Dayton Mall

DAYTON — Sephora and JCPenney are opening a Sephora location inside the newly remodeled JCPenney store at the Dayton Mall on Friday, Oct. 1.

The 1,500-square-foot Sephora inside JCPenney location, situated prominently in the center of the store, will offer close to 50 brands. The offerings will include such makeup lines such as Make Up For Ever, Urban Decay, Benefit, Nars and Smashbox; skincare lines including Meaningful Beauty Cindy Crawford, Peter Thomas Roth, Murad, Korres, Clarisonic and Philosophy; specialty hair care lines Living Proof, Oscar Blandi, ghd and Ojon; and fragrance offerings from Dior, DKNY, Aquolina and Sean John.

Sephora also has its own collection of makeup, skincare, bath and body products, and tools and accessories.

The Dayton Mall location is one of 16 Sephora inside JCPenney openings across the country in October, bringing the number of Sephora inside JCPenney locations to 231. A total of 76 new shops have opened this year.