Morgan, president of Dayton-based DEM Technology LLC, and Kaylor, an accountant at DEM, have invested $1 million into a 30-plus acre, former softball park at 6363 Farmersville-West Carrollton Road in Moraine. Morgan purchased the trademark on the name and next year plans to start opening a string of franchises, starting in the southern states.
A soft opening of the Moraine site is planned for May, with a grand opening set for June.
The couple said their full-service complex will cater and appeal not only to the Harley crowd, but nonbikers, as well.
“Everybody wants a little relaxation and entertainment,” Morgan said. “This is a social group, and I think the area’s ready for some good news. If we can do well in a bad economy, we’ll do great in a good one.”
The 4,300-square-foot building will have a wraparound deck, vaulted ceilings and feature the famed Harley-Davidson colors of bright orange, black and white.
It will employ about 50 people, more as it develops.
For the Moraine site, plans call for a campground and outdoor stage suitable for large venue concert series tours similar to Riverbend in Cincinnati or the Fraze Pavilion in Kettering.
“There’s the perfect hill that elevates quite high where we can put a stage and enough room back there to get tour buses and trailers and vans in,” Morgan said.
He and Kaylor plan to use the site for festivals, games and contests, including sand volleyball, corn hole, bike skills and rodeos, and seasonal activities.
“We’ll draw a lot of attention to ourselves over the next couple of years,” Morgan said. “We have big plans.”
He credited Moraine officials for their assistance.
“I cannot say enough about them,” Morgan said.
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