Keeping up with the rumors

So, this is the way of business today: a form of corporate espionage is now mainstream, above-board and covered in the press. Item one — a story in Tuesday’s New York Times about the anticipation around the release of Apple’s new iPhone 7.

The story focused on rumors that the new version will, somewhat controversially, lack a headphone jack. Said the Times: “We know about this potential absence thanks to a global information chain, one that shadows the supply and manufacturing chain that produces Apple’s products. The shadow chain is intended to ferret out Apple rumors: promoting them, discussing them and then discussing them some more, long before they become facts.

“This rumor mill is both a gift to Apple and a burden, a sign that it has not lost its magic and a warning that everyone is on watch for the moment it does. No other company is tracked quite so relentlessly.”

The world is an increasingly funny place. Your thoughts? Email me at

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