The intellectual property would be purchased by a group of investors, according to a statement from Geoffrey LLC at the time.
"The new owners are actively working with potential partners to develop ideas for new Toys "R" Us and Babies "R" Us stores in the United States and abroad that could bring back these iconic brands in a new and re-imagined way," the statement said.
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The partnership with Kroger is the first time former Toys “R” Us customers will see the brands resurface, just in time for the holidays.
"Geoffrey's Toy Box delivers a unique shopping destination within Kroger stores," said Robert Clark, Kroger's senior vice president of merchandising. "We're excited to offer Geoffrey's Toy Box this holiday season to provide our customers with the opportunity to purchase a selection of toys once exclusive to Toys "R" Us."
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