Starting this week, the fast food giant is selling its Chicken McGriddles and McChicken Biscuit sandwiches nationally for a limited time, CNN reports. They were previously available only in some regional markets.
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This test could help McDonald’s compete both in chicken wars and breakfast wars among its competitors, including Wendy’s, Chick-Fil-A, Dunkin’ and Popeyes.
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⏰ IT’S TIME ⏰ The best place to get your chicken breakfast sandwich...bright and early and 7 days a week. Chicken McGriddles and McChicken Biscuits, now available nationwide. pic.twitter.com/6I53OxKcqp
— McDonald's (@McDonalds) January 28, 2020
McDonald’s has served breakfast sandwiches since 1971 with the creation of its Egg McMuffin. It started serving all-day breakfast in 2015.
Wendy’s announced in September that it will start serving breakfast. Dunkin’ launched a plant-based breakfast option last year.
Popeyes launched its chicken sandwich last August and ran out of its inventory two weeks later.
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It hired extra workers in anticipation of the sandwich’s return, hoping to avoid the long lines that often wrapped around blocks and kept people in the drive-through for hours.
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