Grubhub has launched a new rating system that will harness user feedback to create more complete reviews of restaurants and food delivery.
The new system, will factor in specific feedback on order accuracy, food quality and accuracy of delivery time, said Sudev Balakrishnan, Grubhub’s senior vice president of product. Grubhub’s existing star ratings will still be available.
The Chicago-based meal ordering and delivery platform is hoping the detailed reviews will help diners make ordering decisions based on factors they care most about, Balakrishnan said.
In turn, Grubhub (NYSE: GRUB) expects the new system to help restaurant owners better understand what influences their rating.
“When someone gives us a rating with those facets, we can go back to the restaurant and give them the exact same information, which allows them to improve their workflows,” Balakrishnan said. “There’s a connection we’re making in between diners and restaurants, and making it so both parties can act on it.”
The new ratings are generated from feedback Grubhub gathers from customers through short surveys after they use the service. The information is aggregated into an overall star rating and will be used to score each of the three new review categories as well.
After beating analysts’ expectations on revenue for the first quarter of 2016, Grubhub has recently rolled out other new products as well, including a platform that lets its restaurant partners easily update menus and daily specials. It also plans to acquire Los Angeles-based LABite, a restaurant delivery service for about $65 million in cash.
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