The survey said 42 percent would be willing to pay $1,000-$2,000 for such features and 16 percent would be willing to pay $3,000 or more.
“While there are a number of ways one can define who’s ‘leading’ in the race to autonomy, analyzing the prevalence of active safety features demonstrates just how ready (automakers) are to bring this technology to mass production, and how willing consumers are to adopt it,” Jessica Caldwell, executive director of industry analysis at Edmunds, said in a news release. “While some car buyers may view a fully autonomous vehicle as a novelty, a vehicle that has the ability to prevent an accident before it occurs is seen as a safety breakthrough.”
Among automakers’ 2017 models, Tesla leads the pack for offering active safety features with 57, followed by Volvo with 47 and Honda at 37. At the bottom, Mitsubishi (3) offers the fewest, behind Fiat Chrysler (7). Nissan and General Motors were tied with 13 and Ford offers 14.
The survey noted, however, that Tesla’s place might be precarious.
“While Tesla holds the top spot among 2017 models, the speed with which autonomous development is moving could produce a much different ranking in subsequent model years,” the survey said.