Tony Fadell, one of the creators of the iPod and iPhone, added a hearty “hear, hear!” via a tweetstorm recently. He noted that adults have also become addicted to their smartphones, and that other companies should help the effort being urged by the Apple investors, too.
“Apple Watches, Google Phones, Facebook, Twitter — they’ve gotten so good at getting us to go for another click, another dopamine hit,” Fadell said on Twitter. “They now have a responsibility & need to start helping us track & manage our digital addictions across all usages – phone, laptop, TV etc.”
Fadell added: “They’re the only ones who can do this — they own the OS & app ecosystem. They need to do more, like single-use device modes: when I’m reading an ebook on my tablet, listening to music (ala iPod) … no email or facebook notifications, no texts.”
The investors’ letter, signed by Barry Rosenstein, managing partner of hedge fund JANA, and Anne Sheehan, director of corporate governance for CALSTRS, asked the Silicon Valley company for a chance to discuss the matter with its board.
At the time of this release, Apple has not yet returned our request for comment.