“Fundamentally different from other voice agents or assistants in the market, Bixby offers a deeper experience,” Rhee said in his post.
That’s the promise, anyway. At launch, Bixby will be somewhat limited. It will only interact with an unspecified fraction of the applications that will come with the S8, Rhee said. Samsung plans to increase that number over time and to eventually open up the feature to outside developers and apps, he said.
It’s been clear since last fall that Samsung was interested in virtual assistants. In October, it purchased Viv Labs, an artificial intelligence startup founded by the creators of Siri, which was reportedly working on a more advanced version of a voice bot. However, Bloomberg reported that Bixby is not based on Viv’s technology.