Dayton’s favorite little pretzel bakery sets first-ever afternoon hours

For over 100 years, patrons of Smales Pretzel Bakery needed to make plans to visit in the morning in order to secure a fresh-baked twist.

However, starting today, Wed., March 31, Smales, located at 210 Xenia Ave. in Dayton, has added one day of afternoon hours, every Wed. from 11 a.m. to 4 p.m. Before today, the bakery has been closed on Wednesdays since March of 2020.

“We are hopeful we will see people coming in that normally wouldn’t be able to make it to us, like parents bringing their kids in for an after school snack,” said Emma Smales, the bakery’s fifth-generation owner.

Smales said the decision was made due to a combination of hearing from customers that they would like to see expanded hours as well as the freedom given to the bakery by the pandemic.

“When I took over the bakery, I was afraid to change too much because people are very attached to the bakery, there’s a lot of nostalgia there,” Smales said. “The pandemic has sort of freed us from the constraints of tradition and given us the freedom to find out what will work for our customers now.”

For now, Wednesdays will be the only extended afternoon hours.

“We are going to try one day a week and see how it goes,” Smales said. “Obviously if it’s wildly popular, we will think about expanding more hours.”

If all goes well, Smales said she could see the bakery adding more extended afternoon hours, but does not plan to ever eliminate traditional morning hours.

Smales continues to be closed Sun. through Tues., and open on Wed. 11 a.m. to 4 p.m., Thurs. and Fri. 7 a.m. to 1 p.m., and Sat. 8 a.m. to 2 p.m.

Who’s ready for an afternoon snack? Just a reminder that we will be open WEDNESDAYS 11-4 starting tomorrow! Can’t wait to see you 💛🥨

Posted by Smales Pretzel Bakery on Tuesday, March 30, 2021

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