The L.O.L. Surprise! Big Surprise, which is sold at major retailers such as Target, Walmart, Toys ‘R’ Us and Amazon.com and is the equivalent of last year’s Hatchimal, is already nearly impossible to find.
I discovered this fact this weekend as I was searching for one for my daughter, who will turn 9 on Oct. 21 and asked for this for her birthday. Just last week we saw dozens of them at our local Target. When I returned to buy one, they had all disappeared.
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So what is an L.O.L. Surprise! Big Surprise, you ask? Honestly, I have no idea. The L.O.L. Surprise brand taps into the insanely popular unboxing movement by allowing children (frequently elementary-school-age girls) to peel back numerous layers of surprises, such as stickers, charms and outfit accessories, before uncovering a collectible doll. The brand has been topping sales charts since it debuted in 2016.
The L.O.L. Surprise! Big Surprise launch party was Sept. 29 in Los Angeles. Rachel Murray/Getty Images for MGA Entertainment
According to the L.O.L. website, its latest offering, the Big Surprise, “provides the ultimate unboxing experience” with “50 never-before-seen surprises inside.” All of those surprises are packaged neatly inside a large, glittery copper ball that can double as a purse and is sold for $69.99.
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The L.O.L. Surprise! Big Surprise is one of this year’s hottest gifts. Contributed by MGA
If you can find it, that is. It’s currently sold out on Walmart.com, ToysRUs.com and Target.com, and an in-person search of local Target stores found only a handful left in the city. I found the last remaining few (there were five; I bought one) this morning at the Capital Plaza Target location, but it’s safe to say they won’t be there long. You can find them from third-party retailers on Amazon.com, but the sales prices there start at $114.
The L.O.L. Surprise! Big Surprise is currently out of stock at all major retailers.
Think you're the only one who may have missed out? Never fear. Apparently it's an international ordeal.
Need a Plan B? Click here to learn about some of the other hot toys for 2017.
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