Chipotle testing new ‘trendy’ menu option


Chipotle testing new ‘trendy’ menu option

Chipotle Mexican Grill is trying out a new menu option at its test kitchen in New York City.

The restaurant chain added quinoa to its menu at the test kitchen. Chipotle is known for its simple assembly-line food concept, but has been trying to innovate in the past year. The chain debuted its queso cheese dip across restaurants in September.

“The quinoa is made with red and gold quinoa tossed with a little citrus juice, cumin and freshly chopped cilantro,” a Chipotle representative told Business Insider. “We are recommending that added to a salad, or in place of rice in another entrée.”

Quinoa is a fiber-rich grain. A cup of cooked quinoa is also packed with protein and iron.

The new menu item comes just after Chipotle named a new chief officer. Chipotle named Taco Bell’s Brian Niccol as its next leader, replacing Steve Ells, who built the fast-casual food chain. Niccol is a 1996 graduate of Miami University, just an hour from Dayton.


View Comments 0

Weather and Traffic