Heartland Federal Credit Union announces merger

Dayton-based Heartland Federal Credit Union has merged with Affinia Federal Credit Union, effective Nov. 1, company officials announced.

With the merger, Heartland grows to $110 million in assets, serving nearly 12,000 members at four locations in Dayton, Springfield and Piqua, officials said.

Joan Dunsky, former general manager at Affinia, has been appointed chief administrative officer for Heartland. She will oversee the conversion and transition of the Affinia Research Park facility to a full-service Heartland branch.

Ron Huist will continue to serve as Heartland’s president and chief executive.

The Affinia location at the Reynolds and Reynolds facility in Kettering will become a full-service Heartland branch during the first quarter of 2015, officials said.

Huist said mergers have become a strategic necessity for mid-size credit unions, because of the need for significant investments in technology to allow members to process their transactions anytime, anywhere. In addition, federal regulation and increased competition have put additional pressure on credit unions.

“Mergers provide mid-size credit unions with an opportunity to combine their talents and resources in order to overcome these challenges, and to ensure controlled growth and profitability well into the future,” Huist said in a statement.

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