Kroger expands organic brand, offers special deals for customers

Kroger is expanding its organic brands in all stores.

Cincinnati-headquartered Kroger, in partnership with Fair Trade USA, announced today that its Simple Truth brand will expand in 2018 to offer more Fair Trade Certified products. The Simple Truth brand's current portfolio of Fair Trade products spans multiple commodities, including coffee, cocoa, coconut, tea, sugar and agave.

In 2018, Simple Truth will expand its Fair Trade collection by introducing 10 new products.

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“The Fair Trade model supports income sustainability, environmental stewardship, empowerment and the well-being of every participating farming community. As customer interest in Fair Trade products grows, Kroger is proud to be leading the industry with our Simple Truth offerings and increasing our product selection every year,” said said Gil Phipps, vice president of Our Brands.

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Kroger introduced Simple Truth in its fourth quarter 2012, and the brand now offers over 1,400 unique products across multiple categories, including grocery, meat, produce, deli, bakery, baby, household essentials and personal care. Simple Truth also offers more Fair Trade Certified products than any other private label grocery brand in the country.

To learn more about Simple Truth, customers can visit to download over $100 in digital coupon savings and view recipes, product reviews and nutrition advice.


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