New salon opening in long vacant building in Kettering

937 Salon opens May 1 in Kettering. It’s goal is to make its clients feel comfortable. CONTRIBUTED by Jason Laveck

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937 Salon opens May 1 in Kettering. It’s goal is to make its clients feel comfortable. CONTRIBUTED by Jason Laveck

A new Dayton-area salon will have a different feel than other local salons, the owner told the Dayton Daily News.

Wednesday is the first official day of business for new 937 Salon and Spa at 1835 E. Stroop Road in Kettering. The salon has taken over a 1,600 square-foot long vacant storefront next to Super Subby’s at Pointe Plaza, said Esther Laveck, owner of the salon.

“I decided to start the salon to make a community of hair stylists and just encourage them in education and also make a calming environment for clients where they’re respected and valued,” Esther said.

The full-service salon will employ seven people, including one spa specialist and one nail technician. Services include waxing, manicures, pedicures, cuts, styling and coloring, said Jason Laveck, Esther’s husband and business and marketing manager for 937 Salon and Spa.

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The prices for each service will follow a range based on stylists experience. There are three levels of stylists that clients can pick from based on how long the stylists have worked in the industry and how many different things the they have experienced, Jason said.

937 Salon is also an official Bumble and Bumble salon. The hair care brand owned by Estee Lauder Companies, Inc. focuses on “products with editorial quality and unparalleled versatility,” according to its website.

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“A lot of people have said that they walk into other salons in Dayton and feel like they have to look a certain way to feel appreciated,” Esther said. “So we are very professional but also we want this to be a welcoming place for anybody.”

The space needed a lot of work before it was ready for a salon since it hadn’t been one since the 1990s, Esther said. At one point several years ago it was a short-lived yoga studio.

But the natural light was attractive and the area around the salon is unique, she said.

“It’s a very young salon, all the girls here are younger. It’s a more modern looking salon,” Jason said.

There will be a grand opening event Saturday with music, food trucks and giveaways where potential clients can see the salon and book appointments.

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