“Everything we do is about mapping,” Wagner said. “We’re really focused on single-family homes with … in-ground pools and incomes above $75,000. Those are our target customers.”
Those two Hamilton-based ZIP codes, which also include Fairfield Twp. and a portion of Liberty Twp., are “by far the best” in terms of demographics, Wagner said, because there are nearly 4,000 of those kind of target households there.
“You can service a lot of homes without driving a lot,” he said.
Other ZIP codes the franchise is targeting encompass the communities of Fairfield, Middletown, Oxford, Okeana, Somerville and Trenton and include more than 7,300 target households, Wagner said.
Other territories include Monroe, Lebanon, Mason, Deerfield Twp., Maineville, Oregonia and South Lebanon, plus the Greater Cincinnati and Dayton areas, he said.
Pool Scouts is looking to establish one territory per year in southwest Ohio starting in 2017, with a franchisee maximum of three territories.
For more information, visit www.poolscouts.com.