Several retail websites crashed on Black Friday, as holiday sales started earlier than ever.
Online sales on Wednesday hit $2.4 billion, a nearly 31 percent increase from 2017. As of 5 p.m. on Thanksgiving Day, shoppers had spent another $1.75 billion online, up 28.6 percent from last year, according to Adobe Analytics data.
Shoppers on Walmart's website complained about technical difficulties while people on Twitter also complained about GameStop's malfunctioning website. Bob Buffone, chief technology officer at web-optimization software company Yottaa, told Business Insider that some of these companies don't have the site infrastructure to handle increased traffic.
@GameStop Lovely, your black friday online early sale starts and your website dies. Hard to spend all my money when I am staring at a "https://t.co/cLbUw8i8QB will be back soon. Thank you for your patience." screen...What gives?— Milander (@Milander142) November 22, 2018
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Fashion retailer J.Crew’s website also crashed on Black Friday, and experts say it could have cost the company $775,000 in sales, according to retail aggregate LovetheSales.com. Lowe’s saw similar issues, temporarily shutting down the site. The e-commerce website was back up around 2:30 p.m.
Happy Black Friday! Due to high demand, we’re experiencing some technical difficulties with our site right now. Apologies to anyone having a problem…we’re working to fix it ASAP!— J.Crew (@jcrew) November 23, 2018
Customers also complained about glitches on Lululemon’s and Brooks Running’s websites on Black Friday. This news organization is monitoring any issues on retail sites for Cyber Monday.
The website is back up and running! If you continue have trouble, feel free to contact us directly! 1-855-427-6657— Brooks Running (@brooksrunning) November 23, 2018
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