“The addition of eCircle will further enhance and expand Teradata’s overal big data market opportunity,” Teradata said in a news release. “The combination of eCircle’s digital marketing applications will enhance Aprimo’s Integrated Marketing Management strategy and enable marketers to deliver highly targeted, consistent and personalized campaigns that are integrated across all channels.”
Miami Twp.-based Teradata completed its acquisition of Aprimo, a maker of marketing management software in January 2011. Teradata followed that move with its acquisition of Aster Data two months later.
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