"We wanted to create a flavor that you might enjoy at a Halloween party," said Jennica Robinson from Starbucks' beverage development team in a statement. "It gets a little bit of juicy-ness from the orange flavor."
Starbucks started its Halloween tradition in 2014 with the Franken Frappuccino and then had the Frappula Frappuccino in 2015 and 2016. The coffee chain followed those up last year with the Zombie Frappuccino.
"Starbucks loves to celebrate Halloween, and each year our Frappuccino brings something different to the season," Robinson said. "Witch's Brew is very fun, vibrant, bubbly, the life of the party."
Starbucks also has more spooky treats for the holiday. A Mummy Cake Pop and a Raccoon Sugar Cookie are available for a limited time while supplies last.
Kelly Tyko is a consumer columnist and retail reporter for Treasure Coast Newspapers and