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Amazon has been stepping into traditional retail over the past year, including its purchase of Whole Foods Market for $13.7 billion.
The toy industry was valued at $27 billion in 2017, which was 2 percent higher than sales in 2016, according to the Toy Association. From January to April 2018, toy sales reached about $5 billion dollars, which is 7 percent higher than the same period in 2017.
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Amazon sold more than $2.1 million in toys online in 2016, according to Statista’s e-commerce database. It had more online toy sales than any other retailer.
This news organization has reached out to Amazon for comment.
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