There is no cost to the Chamber or the coalition because Livability will generate revenue through advertising, Allen said.
Shannon Joyce Neal, the coalition’s vice president of strategic communications said Livability will be a tool for companies reaching outside the region to find workers.
RELATED: Here’s where Dayton ranks for development projects
“From my perspective, it’s a great way to produce high-quality content we can use to show Dayton’s excellent quality of life. Livability can help us circulate the content nationally so more people can learn about our community,” Neal said. “Talent attraction and quality of life content is a unique category—it’s not quite tourism brochures, which speak to people looking to visit, but it’s not local lifestyle coverage either, which is geared more at people who already live here and have a basic understanding of the community.”
“It’s introducing what it’s like to live here to someone who may never have heard of Dayton before,” Neal said.
Over the past few years business leaders have consistently said that their biggest problem is finding qualified and talented employees.
A 2018 Dayton Daily News investigation found growing concerns about the ability of the region to meet the immediate and future workforce needs of companies. Massive layoffs across the state this year due to the COVID-19 pandemic mean more workers are available, but they may not have the skills employers need.
“Unfortunately, it’s a moving target because of COVID. Industry needs are changing rapidly and the workforce is changing,” Allen said.
She said the challenge is “talent alignment,” making sure the necessary skill set is available locally and working with educators to set up an education pipeline for companies.
Liveability will write stories about the region and place them on a Dayton page on their website, Allen said.
“You are missing the mark if you are not focusing on digital media,” Allen said. “The quality of the work they are doing is really impressive.”
Follow Lynn Hulsey on Twitter and Facebook
Businesses have plans to keep workers safe. Are the protections enough?
Small businesses need grit, creativity and cash to survive coronavirus
How to talk with your kids about unrest, racism: ‘Be honest’
Larry Householder, 4 others face federal racketeering conspiracy charges
Work from home forever? Offices likely to evolve but not disappear after pandemic
Loss of fall sports hits businesses, colleges hard